Fashion / IncomingRudi Gernreich's comebackFollowing the MoCA exhibition the legendary LA label will, once again, be making clothesShareLink copied ✔️September 5, 2012FashionIncomingTextLucy MorrisRudi Gernreich's comeback Fashion would be very different if Rudi Gernreich hadn’t dispensed of the bikini top, created sultry 60s dresses and pushed the boundaries of acceptable levels of nudity.France had Courrèges, London had Mary Quant and Los Angeles had the Austrian-immigrant, Rudi Gernreich. While all three designers in their own right broke rules and developed a unique aesthetic, the one thing they shared was their embodiment of a new style and liberation of form that, in turn, reflected on the new place of women in society. As Quant cut the length of dresses Gernreich produced the monokini, a topless swimsuit that proceeded to get banned from the conservative American seaside. He is also credited with innovation in textiles, like his use of vinyl.Earlier this year, Cameron Silver, owner of legendary LA vintage emporium, Decades, curated an exhibition of Gernreich’s work and legacy, ‘The Total Look’, at MoCA. Now revivalists have taken heed of his work and the label will go back to its roots and produce clothes once again. Dazed Digital asked vintage connoisseur, Cameron Silver, about his thoughts on Gernreich and the relaunch.Dazed Digital: Why do you think Rudi Gernreich's legacy has been so instrumental in contemporary fashion?Cameron Silver: When you look at Rudi Gernreich’s DNA as a designer it is totally about modernity. He really liberated women from a very anachronistic way of dressing, as proposed by Dior and his 'New Look'. Gernreich created 'The Total Look'.DD: How did Gernreich's designs impact fashion?Cameron Silver: He is the textbook designer for all designers: he proposed military, androgyny, colour blocking, sheer fabrics... and all before his contemporaries.DD: What do you think of the fact that the Gernreich name will once again be producing new designs?Cameron Silver: I have known about this project for over a year and have always been enthusiastic about the Rudi Gernreich name and design aesthetic having a 21st century revival.DD: Do you think any brand re-launched posthumously can ever have the same impact?Cameron Silver: It's worked with so many other designers like Balmain, Chanel, and Christian Dior. However it has been disastrous with Halston, Norman Norell, and Ossie Clark. Anything is possible and I have faith. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREOscars red carpet: The 17 most controversial outfits of all timeA new Vivienne Westwood exhibition celebrates the designer’s activismRome is where the heart is at Valentino AW26This film captures Naples’ intense love affair with Stone IslandTouching grass was the biggest trend of AW26Mask4mask: Masquerade was having a moment at the AW26 showsCeline is sick of irony! Plus everything you missed at Paris Fashion WeekAdidas tapped the City of Angels for its latest release ZimmermannZIMMERMANN celebrates trailblazing women for AW26 Alysa Liu makes her Paris Fashion Week debut at Louis VuittonMiu Miu AW26: Chloë Sevigny and Gillian Anderson just walked at PFWKiko Kostadinov is taking flight for AW26Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy