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Everyday Life with O.X.S.

The Italian footwear brand starts an ongoing logbook across capitals for its campaign, beginning in London

O.X.S. was established in 1991, inspired by military and workwear to create a line of shoes that evolve not drastically change. "The inspiration behind the O.X.S. collection is a particular idea that is totally foreign to the world of fashion: the concept of DNA," says the brand. O.X.S.'s A/W12 campaign celebrates everyday life, a logbook starting on the streets of London and moving across capitals as a work-in-progress logbook celebrating character and humanity.