O.X.S. was established in 1991, inspired by military and workwear to create a line of shoes that evolve not drastically change. "The inspiration behind the O.X.S. collection is a particular idea that is totally foreign to the world of fashion: the concept of DNA," says the brand. O.X.S.'s A/W12 campaign celebrates everyday life, a logbook starting on the streets of London and moving across capitals as a work-in-progress logbook celebrating character and humanity.