Dazed Digital today embarks on a daily, behind-the-scenes FlyKnit Collective inspiration blog, direct from the summer series of workshops at Nike’s east London 1948 space, featuring exclusive interviews, features and stories from both the innovators and participants.
Earlier this spring, leading up to the ultimate summer of sports, Nike unveiled their game-changing FlyKnit technology, a sustainable tech revolution that rips up the rulebook on how performance footwear is designed and built. Through a process of engineered yarn, FlyKnit creates the lightest and greenest shoe Nike have ever released. All from a virtually seamless, one piece upper that drastically reduces waste.
This evolution welcomes the formation of the FlyKnit Collective of innovators, inspired by the elements of performance, lightness, formfitting and sustainability to re-imagine the fundamentals of art, design and architecture, culminating in a secret summer project and installation to be revealed shortly.
Throughout June and July, the Flyknit Collective are hosting creative and sports workshops at 1948 to inspire and engage the local community. The first week’s Sustainability workshops saw the likes of progressive architect studio We Made That brainstorm ideas for the future of our streets whilst acclaimed artists Alice Moloney and Daniel Frost collaborated with participants to create an east London sustainability art map.
This week it's all about the Lightness workshop. Focused on street sports, it features mercurial young directors Tyrone Lebon and Grace Ladoja alongside Hyperdub’s Scratcha DVA and Charlie Dark.
You can now get involved in the next Formfitting workshop that will see participants explore the art of tailoring and sports kits alongside fashion talents Susie Bubble, Carri Cassette Playa, Astrid Andersen, Patternity, Tremaine Emory, and Tarik Fontenelle. Watch out for the forthcoming July Performance sessions led by the visionary art and design studio, UVA.
To be part of the FlyKnit Collective workshops put yourself up against FlyKnit’s weekly challenges. This week’s is “Design A Pattern To Represent Your Identity”. The deadline for creative submissions is July 9, 2012, at 5pm and to enter, fill out the submission form at www.1948london.com/competition. Get involved!
Follow the action HERE
Photography by Ryan Hopkinson