Dazed DigitalFashion / IncomingYKK and Dazed present New BreedDazed partners with the iconic fashion hardware company to showcase fashion and accessory talentShareLink copied ✔️June 1, 2012FashionIncomingTextDazed Digital Hardware and fastenings company YKK was founded in Japan in 1934 by Tadao Yoshida, with Yoshida Kogyo Kabushikikaisha its full title. Today, it's one of the best known acronyms in fashion, the backbone of brands and designers internationally who rely on the manufacturer to fasten their clothes – physically making them wearable, or – as part of their art - jewellery or accessories. Operating in more than 70 countries worldwide and employing over 40,000 people, YKK not only produces zips, but also the machines that make them and even many of the raw materials that go into zips, such as the polyester and brass that make up the tape, teeth and sliders.Dazed and YKK have a shared passion for creativity. Both are synonymous with supporting young talent and helping them on their journey toward becoming tomorrow's establishment. So instigating a project together building on this was an intuitive step.The result is New Breed, a showcase of fresh fashion and accessory talent using YKK's hardware in diverse ways. Defined futurism by Yuima Nakazato; sensitive colour by Alexandra Kiesel; the handmade and armour-like by Rob Goodwin; modern empowerment by Julien Fournié; clean and urban by Alexandra Moura; tough glamour by Tomasz Donocik; new tailoring by To Long-Nam; surreal luxury by Oliver Ruuger and a playful take on leather goods by Laura Amstein.Each creative has learnt from the fastenings company, but equally, YKK has been challenged by these new talents, pointed towards new possibilities and new ways in which hardware can evolve.Visit the New Breed site to learn of each designer and more relating to YKK's philosophy of innovation. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREBrit Awards 2026: The best dressed stars on the red carpetMoschino turned its AW26 runway into a reality show Reebok Your favourite Reeboks are getting a makeoverStreet style AW26: Maximalist dressing is alive and well in LondonGucci AW26: Everything you missed at Demna’s blockbuster runway debutStill got it! The 00s Mulberry Bayswater bag is making a comeback Antonio MarrasAntonio Marras wants us to stop and smell the roses for AW26 Reebok How Dazed Clubbers are styling their Reebok ClassicsPrada’s frazzled Italian women stripped off multiple times adidas OriginalsSamuel L Jackson is on a quest to find his SuperstarsDiary of a debut: Inside Petra Fagerström’s London Fashion Week breakoutDazed China is launching in June 2026 – here’s what you need to knowEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy