Fashion / Showb Store S/S12Lost bohemian travellers explore film inside 33 Portland Place for Matthew Murphy and Kirk Beattie's in house brandShareLink copied ✔️September 17, 2011FashionShowTextSteve SalterPhotographyEric Oliveirab Store S/S12 Spread across a number of rooms in one of the largest and most remarkable houses in London, b Store's SS12 collection was showcased in an intriguing and playfully voyeuristic presentation produced with long term collaborator Pete Hellicar. As we watched on four large screens in one room, the street casted models explored and interacted with a film shown on screens in an adjacent room. The layers of film echoed the texture and mix of prints in the designs beautifully. Taking initial inspiration from their own love affair with Italian cinema, in particular Bertolucci's 'The Sheltering Sky' and Visconti's 'Death in Venice', the design duo built a character to dress. Once they had used this mixture of identities and appropriated influences to create a profile, the pair set about designing the idealised wardrobe of a modern English privileged colonial. From loose linen and cotton drill trousers in beige and khaki, plaid check shorts and matching blazers in b favourite blue, school colours striped sweatshirts and t-shirts were mixed effortlessly to create looks that explored his past and future. Alongside the ever impressive menswear, Chloe Struyk debuted her seductive vision of the b girl. Inspired by a menswear shirt, Struyk used a number of the same fabrics as the men's collection but manipulated and distorted them in such a way that transformed them so that they were more feminine and practically unrecognisable. Building on the successful foundations laid by Natascha Stolle, Struyk has created a womenswear offering that has an identity of its own yet still echoes the much coveted menswear. Expand your creative community and connect with 15,000 creatives from around the world.READ MOREOoh Be Gah! Your fave Coach fits just landed in The Sims 4Golden Globes 2026: A best dressed blackout for Hollywood’s biggest starsDemna drops his first Gucci campaign, plus more fashion news you missedBella Hadid resurrects Saint Laurent’s iconic 00s It-bagThe coolest girls you know are still wearing vintage to the gymYour AW26 menswear and Haute Couture cheat sheet is hereJeremy Allen White and Pusha T hit the road in new Louis Vuitton campaignNasty with a Pucci outfit: Which historical baddie had the nastiest Pucci?Inside the addictive world of livestream fashion auctionsCamgirls and ‘neo-sluts’: Feral fashion on the global dancefloorBrigitte Bardot: Remembering the late icon’s everlasting styleA look back on 2025 in Dazed fashion editorials