DAZED MAXXDazed MaxxNewsIntroducing Dazed Maxx, a new zine spotlighting the subcultures of sportDazed and Nike have come together to launch the first-ever US edition, edited by athletes Bijan Robinson, Sunny Choi and Tobey McIntoshShareLink copied ✔️March 28, 2025Dazed MaxxNewsTextDazed DigitalIn Partnership with Nike Entering: a bold new era of sport, culture and storytelling. On Monday, April 7, Dazed and Nike will launch Dazed Maxx, the first-ever US edition of Dazed. For the special issue, we invited three athletes at the top of their fields to join us as cultural editors: Sunny Choi, an Olympic breakdancer; Bijan Robinson, a running back for the Atlanta Falcons; and Tobey McIntosh, the mastermind behind Crenshaw Skate Club. Inside Dazed Maxx, the athletes-turned-cultural editors guide us through the sports subcultures bubbling across New York, Los Angeles and Atlanta, crafting experiments that explore the future of sport through Nike’s new AirImagination platform. There are conversations between the athletes and leaders of subculture groups in their area – including Maggie Chen of New York’s Tai Chi Youth Group, figure skater Ganna Bogdan and Raushan Bennett from the Cascade Dream Team – and articles from local writers Angie Lin, Devine Blacksher and Erin White on what makes the essence of each subcultural hub so unique. Dazed Maxx brings sports and subculture together in a way that only Nike and Dazed can, with a focus on emerging local sports communities and personal storytelling. To celebrate the collaboration, Nike and Dazed will co-host three simultaneous Dazed Maxx mag drops in Los Angeles, Atlanta and New York on Thursday, April 10. These activations will be open to the public and extend the magazine’s themes into real life – turning the stories from the pages into immersive, city-specific experiences. Available on April 7, stay tuned for where to pick up your issue of Dazed Maxx. In the meantime, the new Nike Air Max Dn8, the brand’s latest iteration of the classic Air Max with bold colourways and a fluid futuristic silhouette, are available now. Expand your creative community and connect with 15,000 creatives from around the world.READ MORE Nike Bijan Robinson and Raushan Bennett on riding out for Atlanta Nike From hip hop to soccer: Atlanta’s culture moves the nationTrail shoe to fashion trailblazer: the rise of Salomon’s ACS PRO Nike Bijan Robinson on faith, football and finding joy in Atlanta Nike How an ethereal shoot like Dazed Maxx’s NY cover story comes to life Nike Sunny Choi and Maggie Chen: 'Movement helped us find where we belong' Nike Sunny Choi: 'Flying, floating, free – that’s how I feel breaking' Nike Inside New York’s hottest clerb Nike How a shoot like Dazed Maxx’s dynamic LA cover story comes to life Nike Dazed Maxx is coming to New York, LA and Atlanta Nike Inside Dazed Maxx, a new zine spotlighting sports subcultures Nike No rules, no limits: Tobey McIntosh and Ganna Bogdan's new skating playbook