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Agusta Product of the Week

This Icelandic cod miracle gel cures dryness and gives your skin life

Penzim’s Gel – a multifunctional serum – is a saviour in cold winters and hot summers and is video director and artist Ágústa Ýr’s Product of the Week

Ágústa Ýr is a video director and artist. She’s an Icelander who grew up in the heat of Miami and now loves to practise her Essex accent in London. Here, she shares her choice for Product of the Week – a weekly round-up of the Dazed Beauty team and wider community’s must-have buys.


Brand: Penzim

Product: Gel 

Price: £36


This product and I go way back, I think I started using it at the age of seven or eight. My grandmother Dr Agusta Gudmundsdottir and her late husband Dr Jon Bragi created this magical gel in the late 90s. I first started using this in Miami as I was sunburnt all the time as it’s great for helping heal that. As I got older, I started to use it every morning and overnight as a moisturiser and have been doing so ever since. I have fairly sensitive and dry skin and this has been my saviour for the cold winters and the summer heat that both tend to dry my skin up. 

The product promises to hydrate and rejuvenate skin, it’s a multi-functional health product containing active enzymes from Icelandic cod. It helps with various skin irritations such as dry skin, rashes, insect bites, and sun burns and I use it for everything and anything like the dad in My Big Fat Greek Wedding with his windex. 

I love this product because I know my skin won’t flare up from using it and it keeps my skin glowing and plump and I recommend this product to everyone and anyone because it is my magic miracle gel.


It tastes like... something sweet. Some always tends to get in my mouth as I slather it all over my face. 

Who would use it... Madeline and Helen from Death Becomes Her because they are obsessed with looking young. Or maybe Dr Evil from Austin Powers

If this product was one of the astrological signs, it would be... Aquarius, the water bearer, because the moisture you get from it is insane.