The Fenty Beauty TikTok account has been quietly active for a few weeks now and already has over 360k followers. Some of its current videos include make-up tutorials, challenges, and black-history month celebrations, but now it’s being taken to a whole new level. Last night, Rihanna debuted the Fenty Beauty House – a place specifically for creating TikTok content. 

“We are standing in the official, first Fenty Beauty TikTok home” Rihanna announced at the party in LA alongside well-known TikTokers that included Emmy Combs and Makayla. The singer explains how she wanted to “create a platform for the next wave of content creators” and as TikTok is quickly becoming the biggest social media platform, it’s not surprising that Fenty Beauty is joining the TikTok crew.

“Our generation is the sickest, the illest, the most creative,” Rih explains on why the TikTok house is the most obvious next step for Fenty Beauty. According to the brand, it will enable in house TikToker’s to “raid the fully stocked ‘Make-up Pantry to create the #FentyFace, glow with the flow with killer radiance, and peep endless eye and lip essentials, with Fenty Beauty spotlighting their creative excellence along the way.”