courtesy of Huda BeautyBeautyBeauty newsBeauty / Beauty newsHuda Beauty is coming to London with its first-ever pop-up storeMark your calendars and start saving up those penniesShareLink copied ✔️November 11, 2019November 11, 2019TextAlex Peters Big news, beauty lovers. Huda Beauty has just announced its first-ever pop-up store and it’s right here in London. Set to open in Covent Garden from November 29, the month-long interactive, immersive store will be inspired by the brand’s latest blockbuster eyeshadow palette Mercury Retrograde. Taking to Instagram to announce the news, founder Huda Kattan said the pop-up was a dream come true and that London was one of her favourite places in the world, making it the natural choice for the brand’s first store. The pop-up will stock all your current favourites plus some new and limited edition pieces being created especially for the store. Entry is free but places will be limited so if you want to make sure to get your chance, you can sign up here. The Huda Beauty pop-up store will run from 29 November until 26 December 2019 at East Piazza, Covent Garden. Courtesy of Huda BeautyExpand your creative community and connect with 15,000 creatives from around the world.READ MOREBeauty gift guide 2025: Dazed editors share their wishlistsThe sweat-drenched world of Sukeban wrestling takes Miami Jean Paul GaultierJean Paul Gaultier’s iconic Le Male is the gift that keeps on givingMeet the braider behind the Afro-textured hairstyles at PFW SS26‘Accept your ugly’: I tried ‘beauty shadow work’ to help my self-esteemHoroscopes December 2025: Expect fun, flirting and major plot twistsThis film is an intimate portrait of Black hair and identityHow tech-inspired SFX is revealing our anxieties about a cybernetic futureBleach play: How halo rings and ghost roots are taking over hair trendsEcho Seireeni’s prosthetic creations are warping realityMy year of divesting from beauty cultureCan psychedelics enhance your workout?