Beauty / Beauty newsBeauty / Beauty newsPat McGrath taps Violet Chachki and Liz Hurley’s son Damian for campaignShot by Steven Meisel, the campaign for Pat’s new foundation is everything you could hope for and moreShareLink copied ✔️July 17, 2019July 17, 2019TextAlex Peters It’s official. Violet Chachki is fashion’s newest It Girl. Last month, the Drag Race superstar closed Moschino’s horror-filled Pre-SS20 show and now the inimitable queen is back, this time staring in Pat McGrath’s fierce new campaign. Shot and directed by Steven Meisel, the campaign for Pat McGrath Labs’ latest offering – a skin collection which includes foundation – sees Chachki dressed to the nines and beat for the gods as she strikes a pose alongside a diverse and boundary-pushing cast including Damian Hurley (son of Liz), Sonjdra Deluxe, Zhengyang Zhang, Shanelle Nyasiase, Blesnya Mihner, and Primose Archer. "Violet is a fabulously disruptive style icon who's distorting the gender binary," McGrath told Vogue. "Violet embodies the epitome of vixenish vintage glamour with her velvety skin and beguiling burlesque aesthetic." It would appear that the feelings are mutual, with Chachki gushing over her idol: “I really became obsessed with Pat when Galliano was still with Dior and it was all about fantasy. The beauty looks she created at Dior will forever be a wealth of inspiration for me. They were a turning point for my creativity and my first step into high drag.” Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREFrom vampires to Medusa: Monsters are dominating AW26 beautyNicki Minaj and the ugly politics of Republican make-upPull&BearKaroline Vitto: ‘I just wanted people to start feeling a bit hopeful’Get ready for the BAFTAs with The Beauty’s Jess AlexanderWant to unlearn fatphobia? Read these 7 booksCatalina Sartor is your favourite artist’s favourite make-up artistDom Roberts shares her 2026 beauty affirmationsIn photos: The beauty evolution of Chappell RoanA guide to crafting the perfect penisIn pictures: The beautiful hairy creatures of Evanie Frausto’s ShowponyWho gets a fictional fandom tattoo in 2026?Clone love: Why couples start looking like each otherEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy