Another day, another celebrity wellness enterprise. Following in the Goopy footsteps of Gwyneth Paltrow and after lots of nagging from younger sister Kim, Kourtney Kardashian has launched her very own lifestyle site Poosh. "I decided to launch Poosh because I felt that there was something missing in the healthy lifestyle space. Healthy living gets a bad rap; it's as though if you care about what you put in — or on — your body, then you're not sexy or cool. But this just isn't true, and Poosh is here to prove just that."

Following yesterday’s launched, Kourtney has thanked her younger sister Kim for inspiring her to finally find her calling in life. In an Instagram story, Kim shows the content of the Poosh press box, which along with a selection of Kourtney’s favourite lifestyle products, includes a note saying: “thank you for pooshing me to finding my passion and a fucking career.”

Reacting to this, Kim said: “see guys, sometimes harshness pays off!”

Continuing, “I always go to Kourtney for mum advice, kid advice, everything advice. She knows the best products.”

Watch this space.