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Fenty Beauty recall culturally insensitive product

The “Geisha Chic” highlighter has been cancelled

Rihanna’s make-up brand Fenty Beauty has recalled one of their upcoming Killawatt Freestyle Highlighters: Geisha Chic. The move comes after backlash the name received online after its initial reveal on Saturday on the Fenty Beauty Instagram.

The product, which was set to launch with two other Killawatt Freestyle Highlighters Mo’Hunny/Afternoon Snack and #PENNY4UTHOTS, faced criticism from beauty Instagram watchdog @esteelaundry and fans who suggested the name fetishised an element of Japanese culture.

With the online followers uncomfortable with the name, Fenty has since taken responsibility for the mishap and have gotten rid of all traces of previous marketing posts for the shade. Responding to a fan on Instagram, the brand said “we hear you, we have pulled the product until it can be renamed. We wanted to personally apologize. Thank you so much for educating us.”

The rest of the range, including the new Sun Stalkr Bronzer, is set to launch at fentybeauty.com, Sephora and Harvey Nichols on 5th April.