News just in: Victoria Beckham will be launching her very own make-up and skincare line, Victoria Beckham Beauty. The announcement arrived this morning via a video on Instagram. “SO excited to announce that I will be launching Victoria Beckham Beauty later this year!” she says while standing in front of a mirror with ‘#VBBeauty’ scribbled all over it in lipstick. One of hers, we presume.

After collaborating with Estée Lauder on two successful make-up capsule collections and last year announcing the launch of her YouTube channel which features both fashion and beauty tutorials, VB is not new to the beauty space. Back in March 2018 during a Facebook Live in honour of International Women’s Day, the designer revealed she was working on a make-up and skincare line, “I’m actually developing my own colour. I’m having fun with the skincare. It’s going to be very scientific. I’m working with the best.”

As a digital-native brand, Victoria Beckham Beauty will be sold exclusively through victoriabeckham.com. In a statement released through her website, she said, “I want to take care of women inside and out, providing them with the must-have items in make-up, skincare, fragrance and wellness that I feel I need in my own life.”

In terms of a preview, we’ll be keeping our eyes peeled during her LFW show this Sunday.