Late last year, Sofia Coppola released an almost 500-page book, Archive, detailing her entire filmography from 1999 onwards (see gallery above). With a few surprise book signings, queues of fans wearing Heaven Marc Jacobs “written and directed by Sofia Coppola” baby tees and delicate coquette lace dresses wrapped around the corners of streets in New York City, London and Paris. In just a year since the book’s first release, the baby pink Coppola bible has already become an it-girl staple on coffee tables and online Pinterest boards.

Now, the director has announced her latest venture, Important Flowers, a new imprint under MACK. Known for her atmospheric films that balance intimacy with elegance, Coppola brings this same sensibility to her bookmaking endeavours. The imprint’s launch is set to captivate fans of her cinematic storytelling, blending her deep-seated love for photography, art and fashion with the book form. Kicking things off is The Virgin Suicides, a photographic exploration of Coppola’s cult-classic 1999 debut film, followed by a monumental volume, Chanel Haute Couture.

The Virgin Suicides, released in April 2025, revisits the dreamy, melancholic world of the Lisbon sisters through the lens of the late British photographer Corinne Day. A grunge-era icon, Day captured the raw beauty of Coppola’s sets and young actors with unfiltered intimacy.  Images of homecoming dresses, crucifixes, and languid suburban afternoons intertwine to form a visual ode to teenage longing. Some of the images, especially of lead Kirsten Dunst, have been the blueprint of girlhood moodboards and teenage girl bedroom walls for the last two decades. The volume includes essays by Jeffrey Eugenides, author of the original novel, and Coppola herself, providing new insight into how their distinct visions of adolescence converged.

Coppola’s love affair with Chanel, which began during a teenage internship at their Paris studio, forms the heart of her next project. Launching in autumn 2025, the 450-page Chanel Haute Couture delves into the house’s history, from Gabrielle Chanel’s innovations to the Karl Lagerfeld and Virginie Viard eras. Coppola’s signature collage style brings together archival sketches, behind-the-scenes photos, and runway moments to create a rich tapestry of the brand’s creative lineage. Designed with Éditions 7L and Joseph Logan Design, the book will resonate with fashion historians and her cinematic devotees alike.

“Photo books have always been important to me, a starting point for inspiration in my work and something I love. It was so great to work with my friend, book designer Joseph Logan, on my Archive book,” explains Coppola. “When we found the box of Corinne Day’s photos from The Virgin Suicides set, I thought they could make a book of their own and be a tribute to her photography. We’d like to continue making books together on subjects that inspire us. The history of Chanel haute couture was so fun to immerse ourselves in and to make a big book with so many beautiful images and show couture in a less academic way. I am so glad that Michael Mack and his team share my enthusiasm!”

Beyond the books, Coppola’s vision extends to the everyday with Important Flowers Planners. Set to launch alongside the imprint’s titles, the yearly planners are thoughtfully designed to merge functionality with Coppola’s intentional and refined style. Featuring monthly spreads and wish lists for restaurants, movies, books and hotels, interspersed with Coppola’s curated photography, they offer a glimpse into her world while serving as practical tools for creativity. It’s a subtle but intimate way to carry her understated elegance into daily life. 

Stay tuned to hear more from Important Flowers and pre-order titles from the imprint via MACK here.