Calling all young artists and art lovers, the Tate wants you. After consulting people aged 16-25, the gallery discovered that we all feel too poor to attend exhibitions and museums.
In order to make art more accessible, tickets for this age group will now be £5 under a new scheme entitled ‘Tate Collective’ which also allows you to bring up to three friends for the same price.
Maria Balshaw, Director of Tate said: “We are acting on what 16 to 25-year-olds say they want so that we can make the changes needed for future generations. Our sector should be shaped by their creative energy and their message to us is clear: arts institutions should plan ‘with’ not ‘for’ them.”
In keeping with this move towards more youth involvement, a trustee will be appointed to allow the passionate next generation to influence decision-making processes at the highest levels. “It is important their voices are heard across the organisation, not just in niche programming,” Balshaw continued. “Recruiting a new Trustee – a cultural entrepreneur and digital native – will support this across Tate. And with Tate Collective, our exhibitions are made accessible to this younger generation.”
Young people also said that museums and galleries need to grow a more diverse workforce and provide a platform for relevant debates, such as identity and social issues. As such, the Tate is already introducing projects like the Tate Exchange, which sets out to explore some of the most challenging and topical issues of the day including homelessness, mental health and identity.