The Dazed 100

Redefining style and youth culture in 2015 and beyond

Dazed 100

Voted for by Dazed's network of contributors, the Dazed 100 is your guide to the creatives redefining the future of style and youth culture. Expand the profiles to learn more about each person and to discover a wealth of exclusives. You can also make your voice heard by clicking the "Upvote" button to decide the ranking of the Readers' 100. You never know, you may pick a future cover star...

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#35 – Rae Sremmurd

The unpredictable hip hop duo fresh from playing Kendall Jenner's birthday party

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Rae Sremmurd Dazed 100 Mark Rubenstein Natasha Newman-Thomas

“We are on the edge of a new era in music – accept it,” say hip hop duo Rae Sremmurd, whose Mike Will-produced “No Flex Zone” got a Nicki Minaj re-up this summer. But Atlanta-based brothers Swae Lee and Slim Jimmy have a style all their own, with their high-pitched southern drawls, dorm-party videos and penchant for teaming gas masks with traditional west African dashikis. Fresh from tearing up Kendall Jenner’s birthday party, the unpredictable duo will go far in 2015 – just don’t be too sure about what’s coming next: “It could be some pop, it could be some ratchet rap, because we versatile.”

What was your defining pop culture moment of 2014?

Swae Lee: When we was on the net and we saw this little girl out in Ferguson when everything was happening holding up a “No Flex Zone” sign protesting the shooting.

How would you sum up what you do in a sentence?

Slim Jimmy: We do the most awesome stuff ever. I don’t want to do anything else; I just want to keep doing this forever, for the rest of my life.

What are your favourite movies of 2014?

Swae Lee: The Purge: Anarchy.

Slim Jimmy: Captain America: The Winter Soldier.

How do you think that style and pop culture will change in 2015?

Swae Lee: Everybody is going to stop giving a fuck! They’re going to be like, 'Fuck it, I’m going to wear this,’ and it will just be more acceptable.

What’s the most exciting thing about the music industry today?

Slim Jimmy: It’s a rollercoaster and you make new friends, meet new people and you never know where you’re gonna see them; whether it be Japan, Florida, California, Texas – just random places.

What new skill did you learn this year?

Slim Jimmy: How to wear cool shoes right – I used to wear open toes. My grandma bought them for me when I was in middle school and I just never threw them away.

Who’s an unsung cultural hero that you discovered this year?

Slim Jimmy: I really like George Harrison, I got George Harrison albums, I be listening to them every time I go to the airport. 

Who should have been at number one on the Dazed 100?

Swae Lee: I’d say Future, he’s really underrated but he’s got some music where if you’re ready to sit down and listen, he be saying some stuff.

Slim Jimmy: I’ve got to give props to Young Thug. He’s just bumping, the music is bumping.

Twitter: @RaeSremmurd | Instagram: @RaeSremmurd

Swae Lee wears jacket by G-Star Raw, trousers by Carhartt WIP, all accessories his own; Slim Jimmy wears jacket by Cast of Vices, t-shirt his own, trousers by G-Star Raw, watch by Swatch, all other accessories his own; styling assistant Lana Greenaway

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