The Dazed 100

Redefining style and youth culture in 2015 and beyond

Dazed 100

Voted for by Dazed's network of contributors, the Dazed 100 is your guide to the creatives redefining the future of style and youth culture. Expand the profiles to learn more about each person and to discover a wealth of exclusives. You can also make your voice heard by clicking the "Upvote" button to decide the ranking of the Readers' 100. You never know, you may pick a future cover star...

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#12 – A. G. Cook

Head of hyper-fun, antagonistic PC Music label, the producer pushes pop to bright new extremes

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A. G. Cook Dazed 100
Courtesy of A. G. Cook

As head of the hyper-fun, antagonistic PC Music label, producer and wannabe mogul Cook pushed pop to new extremes in 2014 with his amped-up spin on 90s and 00s chart-hit tropes. With pop-star caricatures like Hannah Diamond, he dominated our feeds with glossy plastic imagery full of product placement and shiny surfaces. And now he’s made the underground squeaky clean and super bright, he seems to have his sights set on even bigger pastures, with “Hey QT” (which he produced with SOPHIE) released on XL Recordings. Cook once said he wanted to produce for Beyoncé: with any luck, 2015 will be the year Mrs Carter comes calling.

Five essential A. G. Cook moments

Warping pop in “Keri Baby”, with finger-wagging vocals served by PC Music’s Hannah Diamond

Twisting and tearing apart trance in “HAD 1” (Club Mix)

The sped-up Top 40 blast of Personal Computer Music, his mix for DIS

Blissing out on “Beautiful”

His cream soda-sweet collab with SOPHIE as QT

Twitter: @pcmus

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