The Dazed 100

Redefining style and youth culture in 2015 and beyond

Dazed 100

Voted for by Dazed's network of contributors, the Dazed 100 is your guide to the creatives redefining the future of style and youth culture. Expand the profiles to learn more about each person and to discover a wealth of exclusives. You can also make your voice heard by clicking the "Upvote" button to decide the ranking of the Readers' 100. You never know, you may pick a future cover star...

TextOwen MyersPhotographyHanna MoonStylingAdam Winder

The essential alt-pop heroine for 2015, Shura’s lingering tracks have an “Everything is Embarrassing”-esque staying power and way with an understated groove. As well as co-producing her own material, the Moscow-born and London-based talent recently remixed Jessie Ware’s “Say You Love Me”. “I got into production so I could build a studio with loads of gear that looked like Battlestar Galactica,” she jokes. “But sending some noise out across the world wide web is still pretty science fiction when you think about it.” Let her take you to infinity and beyond.

What was your defining pop culture moment of 2014?

Shura: The video for “Break Free” by Ariana Grande. Mainly for the zero-gravity undressing into a mirrored bikini, followed shortly by firing rockets from her breasts. It’s like all the best bits of Barbarella in four minutes with a Mariah Carey whistle register thrown in for good measure.

What’s your favourite movie of 2014?

Shura: Under the Skin. I think I’ve watched it three times already. It was completely the opposite of what I expected it to be, and so the first time round I was incredibly disorientated. It was so special to be able to see it performed live at Meltdown this year – probably my favourite-ever cinematic experience, to be honest. It reminded me so much of Kubrick’s trippier moments, which as a kid always terrified me, but now I love.

How do you think style and pop culture will change in 2015?

Shura: I have absolutely no idea, but I am really hoping smart watches do not take off – they look awful and I really don’t see the point. My phone does all of that shit, and to be honest, I’m pretty tempted to sack that off and just buy a Nokia 3210.

What new skill did you learn this year?

Shura: I taught myself to skateboard as my New Year’s resolution. I wanted to add something to my life instead of restricting myself.

Who should have been at number one on the Dazed 100?

Shura: I heard “God's Whisper” by Raury a few weeks ago and was pretty blown away by that as a track – it just felt really free and I loved that about it. So maybe him. I mean, he’s gotta have some pretty awesome stuff up his sleeve to drop an entire mixtape for free.

Twitter: @weareshura | Instagram: @weareshura

Lead image: all clothes by True Religion, jewellery Shura’s own; hair and make-up Maki Tanaka

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