The Dazed 100

Redefining style and youth culture in 2015 and beyond

Dazed 100

Voted for by Dazed's network of contributors, the Dazed 100 is your guide to the creatives redefining the future of style and youth culture. Expand the profiles to learn more about each person and to discover a wealth of exclusives. You can also make your voice heard by clicking the "Upvote" button to decide the ranking of the Readers' 100. You never know, you may pick a future cover star...


Delving into the deep, dark corners of the web for inspiration, #BEENTRILL# are the archetypal modern fashion collective. Founded by Matthew Williams (who will release his own solo collection in 2015), Virgil Abloh and Heron Preston, the US-based crew have worked with everyone from Kanye to Hood by Air. Next up for the group: an exclusive collection with one of London menswear’s most exciting talents.

What was your defining pop culture moment of 2014?

Matthew Williams: Attending Kim and Kanye’s wedding, and the adventure that went along with the weekend.

How would you sum up what you do in a sentence?

Matthew Williams: Ideas.

What’s your favourite song and movie of 2014?

Matthew Williams: Shlohmo x Jeremih, “Let it Go”, and Palo Alto.

How do you think style and pop culture will change in 2015?

Matthew Williams: New talented designers and musicians will come to the forefront.

In 15 words, sum up what we can expect from you in 2015.

Matthew Williams: EMANCIPATION x15.

What’s the most exciting thing about the music/film/fashion industry today?

Matthew Williams: The new blood coming in every year and taking chances and pushing the envelope.

What new skill did you learn this year?

Matthew Williams: PATIENCE.

Who’s an unsung cultural hero that you discovered this year?

Matthew Williams: The WEDIDIT COLLECTIVE.

What’s the most surprising thing we’d find out if we looked at your phone?

Matthew Williams: That it's a Blackberry from five years ago.

Who should have been at number one on the Dazed 100?

Matthew Williams: Stavros Karelis from Machine-A.

Watch a collaborative film by Harvey Nichols and #BEENTRILL# below:

Twitter: @BeenTrill | Instagram: @beentrill Tumblr: beentrill

Photography Matthew Williams, styling Nell Kalonji, hair Shingo Shibata at The Wall Group using Rodin by RECINE Luxury Hair Oil, make–up Yumi Lee at L’Atelier using M.A.C, models Abiah Hostvedt at Red, Naty Chabanenko at Next, photographic assistant Cameron DeMarco, casting Noah Shelley

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