The Dazed 100

Redefining style and youth culture in 2015 and beyond

Dazed 100

Voted for by Dazed's network of contributors, the Dazed 100 is your guide to the creatives redefining the future of style and youth culture. Expand the profiles to learn more about each person and to discover a wealth of exclusives. You can also make your voice heard by clicking the "Upvote" button to decide the ranking of the Readers' 100. You never know, you may pick a future cover star...


Thomas Tait is a designer who goes against the easily digestible and actually makes you think: “I’d rather people be completely confused at the show and then have an ‘a-ha’ moment afterwards,” he says. Since graduating from Central St Martins at 22 as their youngest-ever MA student, Tait has pushed a serious yet deliciously twisted brand of hardcore tailoring. Most notably, he’s played with complex shape-shifting pieces created with women's enjoyment in mind, and offered commentary on the ephemeral nature of fashion.

Look out for an extended feature on Thomas Tait and shoot with the new SS15 collection online soon.

What was your defining pop culture moment of 2014?

Thomas Tait: Has anything happened in pop culture this year so far?

How would you sum up what you do in a sentence?

Thomas Tait: Too much and not enough.

What’s your favourite song and movie of 2014?

Thomas Tait: I really liked Gravity (I may or may not have been stoned when I saw it though). 

How do you think style and pop culture will change in 2015?

Thomas Tait: I hope people will start to realise that wearing t-shirts, jeans and “luxury sweatshirts” is getting old and fast. And maybe that celebrities are not always the best match to promote a brand – let’s see the return of the supermodel!

In 15 words, sum up what we can expect from you in 2015.

Thomas Tait: Clothes, shoes, bags, website, book, music, romance, happiness, skin, legs, fashion, art, exhibitions, love, aggression.

What’s the most exciting thing about the fashion industry today?

Thomas Tait: Its need for better and brighter things.

What new skill did you learn this year?

Thomas Tait: How to use emojis: adding a cloud of smoke behind any standing animal always works.

Who’s an unsung cultural hero that you discovered this year?

Thomas Tait: Georges Rousse.

What’s the most surprising thing we’d find out if we looked at your phone?

Thomas Tait: Minion Rush (I’m addicted).

Twitter: @TaitThomas | Instagram: @ThomasTait

Hair Cecilia Romero at The Wall Group using René Furterer; make-up Kanako Takase using M.A.C; model Lina Berg at Fusion; photographic assistant Ricardo Fernandes; styling assistants Samia Giobellina, Adrian Reyna; casting Noah Shelley

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