The Dazed 100

Redefining style and youth culture in 2015 and beyond

Dazed 100

Voted for by Dazed's network of contributors, the Dazed 100 is your guide to the creatives redefining the future of style and youth culture. Expand the profiles to learn more about each person and to discover a wealth of exclusives. You can also make your voice heard by clicking the "Upvote" button to decide the ranking of the Readers' 100. You never know, you may pick a future cover star...


The world of multimedia artist Swan is a DMT drug dream. His videos for Jam City, Rustie and RL Grime explore the relationship between surrealist abstraction, CGI and music, and recently he’s been amping up the warped visual style of the PC Music label (Dux Content, Thy Slaughter). His prediction for 2015? “Everyone’s going to start wearing nice clothes and everything that gets made is going to be good.” Somehow, we’re totally convinced.

What was your defining pop culture moment of 2014?

Daniel Swan: No one moment, either because of poor memory or lack of cultural awareness, but I did feel a general, slowly fluctuating, warm amber glow of soft excitement and interconnectivity fogging up London a lot this year.

How would you sum up what you do in a sentence?

Daniel Swan: Video art and related on-demand services.

In 15 words, sum up what we can expect from you in 2015.

Daniel Swan: Longer form, less generation, paring down, more real, less weak, more channelling, more base. 2015!

What’s the most exciting thing about the music, film and fashion industries today?

Daniel Swan: They all feel, in different ways, as though the fractures are very obvious, like their stale crusts are on the brink of collapsing and revealing innards a thousand times more interesting. I feel pretty optimistic.

What new skill did you learn this year?

Daniel Swan: Extremely low-rung DJing.

What’s the most surprising thing we’d find out if we looked at your phone?

Daniel Swan: It’s not alive.

Who should have been at number one on the Dazed 100?

Daniel Swan: SOPHIE.

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