In 2020, the Dazed 100 evolved to focus not only on a new generation of 100 emerging creative and activist talents, but to fund their culture-shifting ideas. Selected as a recipient of the Dazed 100 Ideas Fund created in partnership with Converse, DJ Freedem is the 27-year-old Atlanta-raised, Brooklyn-based DJ and plant lover behind a new initiative, The Underground Plant Trade.
With the support of the Ideas Fund, Freedem – also known as the Trap Gardener – is expanding The Underground Plant Trade, which sees white people give plants to Black people as both a playful representation of reparations and a way of showing solidarity at a time when institutionalised violence against Black people is daily headline news.
“I’ve seen so many people across the country happy with the new plants that they’ve gotten,” Freedem says in a new video introducing The UPT and his Dazed 100 project. We are also treated to a watering-wander around Freedem’s foliage-filled Brooklyn apartment, and some trademark Freedella de Vil wisdom on how to use plant care as self-care. Watch the full video above.