After announcing a multi-year partnership between adidas and the Mercedes-AMG Petronas F1 Team, this weekend was the first time they celebrated in Miami together
At the Miami Grand Prix last Friday (May 2), Andrea Kimi Antonelli became the youngest-ever driver to claim an F1 pole position in any race format. Under the Miami sun (and spots of rain), the crowd cheered for the 18-year-old rising star around the track.
For his historic debut with Mercedes (Antonelli took over a seat left by Lewis Hamilton), he wore a burgundy and coral driver’s jersey with an all-over black graphic of a mangrove tree leaf. The design, which was inspired by the natural surroundings of Miami, was part of the new official adidas SS25 Miami Race Pack. The collection includes a dedicated range of loungewear, t-shirts, adilettes, shorts and accessories for fans.
Andrea Kimi Antonelli in the SS25 Miami Race Packadidas
In recent years, we’ve witnessed a growing Formula 1 craze, as young people across America fall in love with the sport, post about “F1 WAGS” and the drivers themselves reach new levels of celebrity status. This has also swept through the fashion industry, where we’ve seen designer helmets and plenty of race track-inspired styling moments.
In January, adidas announced a multi-year partnership with the Mercedes-AMG Petronas F1 Team. This weekend, though, was the first time they celebrated in Miami together, coming off the back of the launch of the SS25 Miami Race Pack. “We are very happy to be back in the world of motorsport,” said Bjørn Gulden, CEO of adidas. “Interest in motorsport in general and Formula 1 in particular has been growing a lot. It is reaching new consumers and has a big influence on sport and street culture.”
Tyshawn Jones and Toto Wolff
The brand kicked the weekend off with a live stunt by adidas athlete and professional skateboarder Tyshawn Jones and Toto Wolff, Team Principal & CEO of Mercedes-AMG PETRONAS Formula One Team. Merging the two totally different sports, Jones performed a “skitching” trick, using a moving car driven by Toto Wolff as part of the performance.
Jones himself has been signed with adidas Skateboarding since 2014, releasing his first signature shoe, the Tyshawn, with adidas in 2019. After the stunt, Jones told Dazed that the stunt took “no preparation”. “We probably did it three or four times, and it was just in the moment and having fun,” he says. “F1 and skating are really different, but I also think it’s the same sense of thrill; that one second of feeling like you’re on a roller coaster.”
The adidas x Mercedes-AMG PETRONAS F1 Summer collection is available now on the brand’s website.