Photography Oliver Hadlee Pearch, Styling Virginie Benarroch and Molly Dickson

Sydney Sweeney’s new role is an all-American road trip saga

The star slips on her Jimmy Choo stilettos and takes ‘the road to joy’ in a brand new series

In her latest role, Sydney Sweeney has had enough. The car-mad Euphoria actor packs up her stuff – which mostly boils down to a few pairs of cunty stilettos, the odd luxe leather handbag, and not quite enough pairs of pants – and heads out onto the open road with an all-American adventure on the horizon. 

The reason? A celebration of Jimmy Choo’s SS24 collection, which creative director Sandra Choi chose Sweeney as the face of. Captured making pit-stops at dusty gas stations, sitting on the asphalt beside her cream car, and in the middle of the desert where somehow a sun-bleached photo booth stands, Sweeney is the poster girl for legendary shoe label’s new-season offering.

On the line-up are chunky but aerodynamic hi-top sneakers crafted from slick nubuck leather, vertiginous barely-there strappy sandals, crystal-encrusted ballet flats, and bitchy white, 80s-indebted bitch stilettos. “Sydney embodies the spirit of Jimmy Choo,” says Choi of her casting. “Talented, confident, and playful, with an inspiring work ethic. We loved working with Sydney to create the campaign story taking us on an uplifting adventure.” 

Check out the campaign in the gallery above. 

Read Next
FeatureExploring the parallel lives of Vivienne Westwood and cult manga NANA

As the British label drops a new collection inspired by the iconic series, we delve into their intertwined history and very passionate fan bases

Read Now

Head to Head‘Haunted and horny’: Joseph Quinn and Luna Carmoon on Versace’s new era

The actor and director discuss their artistic symbiosis, using fashion as a tool in cinema, and collaborating with new Versace creative director Dario Vitale

Read Now

FeatureChristopher Shannon looks to 1980s suburban Liverpool

A closer look at the designer’s AW16 collection ‘The Comfort and the Horror’ and the Britain that inspired it

Read Now

OpinionWill nostalgia be the defining aesthetic of the 2020s?

From Hedi Boys and King Kylie to Margiela Futures and #swag, fashion is stuck in an endless remix of bygone eras – but can we ever escape the loop?

Read Now