Over the course of the last few years, Balenciaga has been presenting a unique vision of the future on each of its PFW runways.
From that time models clad in 3D-printed officewear stormed through a tunnel lit by computer code (as imagined by artist Jon Rafman), to its trippy af SS19 campaign, which saw digitally rendered models contort into not-of-this-world positions, under Demna’s rule, at the Spanish house, the future is now.
Now, the label is set to open an equally forward-facing store on London’s Sloane Street – its second after its Mayfair boutique.
Featuring innovative conveyor belt-style rails, stark LED lighting, and all the Matrix-style sunglasses, logo-emblazoned bags, and Triple S colourways you can think of (obvs), the experience is completed by two hyper-real model mannequins made in the image of Balenciaga faves Eliza Douglas and Takato Harashima, who peer out of the window at passersby.
The new Balenciaga store throws open its doors today. Head to Sloane Street to check it out for yourself.