Although she announced her retirement from modelling in 2016, supermodel (and Kaia Gerber’s mum) Cindy Crawford has still done the odd gig in the time since. First, she walked alongside her fellow supers in Versace’s SS18 show, before she fronted Reserved’s SS18 campaign. And now, she’s the face of Acne Studios’ AW18 campaign, too.
Shot by Sam Abell – whose work has been published in National Geographic countless times – at the Cadillac Ranch by Ant Farm in Amarillo, Texas, the campaign explores the idea of icons in fashion. And since rising to fame in the 80s, Crawford has definitely earned that title.
When discussing the campaign, Crawford said: “At this point in my career, I’ve done just about every kind of shoot imaginable, but I was excited to have the opportunity to work with Sam Abell.” She recognised his work, but explained that she “had no idea what it would be like when he turned his lens on fashion and me!”
In the campaign, she models the newly-reissued version of Acne Studios’ first-ever jeans. A part of the AW18 Blå Konst collection, the 1996 and 1997 (the men’s version) are both high waisted with five pockets and a regular fit. Crawford said, “I loved Acne Studios’ concept of bringing together an iconic photographer and an iconic location to showcase their iconic 1996 and 1997 jeans.” In-keeping with the location, the campaign is very western-inspired; with Crawford sporting cowboy boots and a hat in the majority of the images.