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Zomer AW25

Asha, alongside Danial Aitouganov, founded Zomer in 2023, but less than two years old and already the brand is stirring excitement in the industry. For AW25, the pair literally sent their collection down the catwalk backwards. It even began with the end: the finale came before the show, whilst the speaker blared loud applause. Some looks were worn backwards, meanwhile others were worn the usual way around, but designed to look as though they could have been reversed too, demanding double-takes all round.
Photography Morgane Maurice