This SS25 season marks Sunnei’s tenth anniversary as a brand. Like a lot of other labels that find themselves occupying the grey area between “new” and “established”, the Milanese fashion house is taking stock. “Ten years feel like 100, because over this decade we’ve travelled through time to the point of losing all sense of it,” Simone Rizzo and Loris Messina said before the show. “Now, time feels distorted, and it’s the moment to share this perception with everyone here. That’s the experience offered to guests this season… living in a different conception of time.”
Photography Morgane Maurice
