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Anthon Raimund: 100 years of beauty

1970s The seventies look was either super glam or very natural; think Donna Summer or dirty hippy. I’ve chosen the latter which means long, untreated hair and barely-there make-up. The hippy movement that began in the sixties was in full force in the first half of this decade and feminism presented the idea that wearing make-up was restricting and that ‘beauty was from within.’ Whatever, this natural look still requires products. Shimmering powder was used to highlight and peaches and pink tones were applied to the apple of the cheeks.