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Masha Popova AW26

“Sleep dresses, dressing gowns and florals sit against traditionally masculine codes,” wrote Popova in the show notes. “Bomber, riding and aviator jackets, not quoted directly, but softened and reimagined into silhouettes that feel lived-in and emotionally weighted,” she continued. And with this AW26 return, Popova reminds us why she’s still one of the coolest designers in London.
Photography Morgane Maurice
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