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Despite juggling two brands at once, Martens decided to triple his workload at Diesel this season, hosting a city-wide egg hunt for the people of Milan. It may not be Easter, but that didn’t stop the designer from previewing his collection inside giant clear eggs like something from Alien. “Diesel is an alternative to luxury, so we always try to reconnect with the community,” explained Martens. “We really wanted to celebrate all the people that are building this company, so we felt the front row should be the city of Milan.”

Photography Federica Fioravanti

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