“There is beauty in waste, in what is distressed and destroyed. It’s in the circularity of denim waste, and in the distressing that we build into the collection,” said creative director Glenn Martens, in notes before Diesel’s SS25 show. “This is the disruption of Diesel: we are pushing for circularity in our production as hard as we push the elevation of design.” And to push the point home, Martens’ Milan Fashion Week show space was littered with 14,800kg of shredded denim – about 15 tonnes – to “highlight the beauty of waste” (but don’t worry, it was apparently reused after the show).
Photography Elia Gabassi
