The show also included a new “upcycling ideology”. This translated into “Pieces upcycled by recycling material from overstock” as well as the more metaphorical “Pieces upcycled from recycled ideas”. “Reconditioned pieces carry the Upcycling Signal Logo, a new LV emblem exercised to imbue the ‘old’ with new value”, the show’s notes read. As Abloh told us back at the end of 2019: “I think that fashion is gonna go away from buying a boxfresh something; it’ll be like, hey I’m gonna go into my archive.”
Courtesy of Louis Vuitton
