Tampons and sanitary pads are estimated to produce over 100 billion pieces of waste every year and they are the fifth-most common type of waste washing up on beaches, with nine plastic tampon applicators found per kilometre on UK beaches according to the Women’s Environmental Network. In an effort to combat this DAME created the first reusable tampon applicator, for those women not quite sold yet on menstrual cups but who want to do their bit to cut down on single-use plastic.