Kanye West can’t trademark ‘Sunday Service’ as someone else beat him to it

The rapper’s new album, Jesus is King, arrives this Friday

Earlier this year, Kanye West applied to trademark the name ‘Sunday Service’ for merchandise, creating a line of “bottoms, dresses, footwear, headwear, jackets, loungewear, scarves, shirts, socks and tops” inspired by the congregation-like music events that he’s been hosting across the USA. Now, however, reports have surfaced that West’s application was denied – because someone else had already beaten him to it.

As Business Insider reports, the trademark was secured all the way back in 2014 by Jeff Jonas, also known as DJ Escape. Jonas has been DJing house music in New York City since the 1990s, working with scene stalwarts like Junior Vasquez (who incidentally has his own history with Kanye West and copyright). Jonas runs an event series in NYC called ‘Sunday Service’ and applied for the trademark as it pertains to “arranging, organising, conducting, and hosting social entertainment events; entertainment in the nature of live music in a club or concert, disc jockey performances, musical and artistic performances, music tours, dance parties and night clubs; organising and arranging exhibitions for entertainment purposes”.

Given that West was also filing to trademark the phrase in relation to music, the US Patent and Trademark Office said there could be “likelihood of confusion”. Business Insider writes that West can submit more evidence and arguments to support his trademark application within six months of its denial, but the application will be abandoned if he doesn’t take any action.

Jesus is King has been delayed a lot, but West returned to Twitter recently to announce that the album would arrive this Friday (October 25) to coincide with the release of its IMAX film. Check out his tweet below.