Beyoncé and Jay-Z have announced The Greenprint Project, a contest that gives fans a chance to win tickets to see both artists for the rest of their life. There’s only one catch: you need to commit to a vegan diet.
The competition is tied to Marco Borges’s new cookbook The Greenprint: Plant-Based Diet, Best Body, Better World, which Bey and Jay (who’ve been practicisng a plant-based lifestyle for a few years now) co-wrote the introduction for.
The competition doesn’t require you to go, er, cold turkey, but simply introduce elements of a plant-based diet into your life, be it meat-free Mondays or eating two plant-based meals a day. We’re not sure how anyone would actually monitor your commitment to veganism, but you wouldn’t want to lie to Beyoncé, would you?