The singer has decided to relaunch this year’s video for “Stonemilker” as a special, virtual reality app for all Apple devices – meaning it can now be viewed in its original 3D format. Initially only available as an “in-person” experience at a select number of public locations, the immersive film will now be viewable from anywhere, and by anyone.
“(We were in) iceland one day with nothing to do and a 360 camera lying about,” she explained in a press release. “We discussed it’s potential for intimacy, and (director Andrew Hagan) then suggested we take it to the beach where the song was written. It immediately rang true for me as that location has a beautiful 360 panoramic view which matches the cyclical fugue like movement in the song. If the song has a shape it is sort of like a circle that just goes on forever.”
She added: “It will be as if you are on that beach and with the 30 players sitting in a circle tightly around you.”
According to the app store, you will need virtual reality glasses for the full experience – though the app does still work without them, and is available to download now. No word yet on if/when it will be available for other non-Apple devices, though.