He will also be streaming his New York Fashion Week collection with Adidas to 50 theatres
Kanye West is getting serious about his fashion aspirations, but he's no longer interested in hobnobbing with Karl and selling leather jogging pants to Fendi. 'Ye is a man of the people now. In a radio interview with Ryan Seacrest, Kanye expanded on his design ambitions after he drops his forthcoming Adidas shoe collaboration during New York Fashion Week.
"Next season, my focus is gonna be doing high school uniforms," he said. "Like, when I was growing up, kids wanted Jordans — kids got killed for Jordans. Now that I'm in a position, I'm gonna make sure EVERYONE gets Yeezys."
West also announced that he was going to democratise his fashion week show by livestreaming the presentation of the Yeezy 750 Boost to 50 movie theatres across the world, including locations in Johannesburg, Melbourne, Sydney, London, Atlanta, Chicago. Details of the show are kept under wraps, but performance artist Vanessa Beecroft (the woman behind the visuals for "Runaway") is involved.
"We're not only gonna just show the presentation to buyers and press the way they do with fashion shows," he explained. "We're gonna show the presentation 10 times over the next two days, where, if you're a family in Brooklyn, you can come and bring your kids and just check it out."
Check out the Yeezys for men and women below:
Despite his penchant for rants about the fashion industry, West was also keen to emphasise that he had nothing but love for the people who helped him on his design journey.
"Even though I seem like I'm attacking (Nike in past interviews), I really feel I'm thankful that they gave me the opportunity to make the first two Yeezys with them — also, of course, Louis Vuitton, and all these people that allowed me to practice and also build a name and hype around this part of creativity in my life," he said. "So now, I went to Adidas a year and a half ago — I left Nike and went to Adidas — and they offered to allow me to make an entire line and give me an office and all these things I wanted to do... just to create more."
Yeezy.supply, the official launch website, is counting down to the show today. If you want to watch the livestream, you can get tickets here. The Adidas-exclusive app, Confirmed, allows users to reserve Yeezys at shops near them. 'Ye is adamant that he wants Yeezys for everyone – especially you, kids (assuming you can afford a $350 shoe).
"I want to apologize to all the kids and all the parents that can't get the shoes currently because there's only 9,000," he said. "And also, 'cause they're $350 and if they're out of anyone's price range ... I just wanna make sure that we keep it safe. I've heard about people getting hurt for sneakers in the past, and I just want everyone to be safe and be patient — just be patient. I know you can run up on this 14-year-old kid and take his Yeezys, but just be patient because we'll make more Yeezys. Eventually, everybody who wants to get Yeezys will get Yeezys; Adidas has promised me that, because there's so many kids that have wanted them that couldn't get them. I talked to the heads at Adidas, and they said we can make them."
Are you ready to go back to school with Yeezy, children?
Watch "Only One" below:
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