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Converse x 100 Club: REPRESENT

Converse kicks off their new music series at London's iconic 100 Club with the likes of Nas, Santigold and Best Coast

This Summer, Converse will be launching their new music project, REPRESENT, inviting fans and artists to showcase their music in celabration of London's legendary 100 Club. From July 30th to August 10th, they'll be bringing down diverse acts like headliners, Nas, Santigold, SBTRKT, Django Django and Best Coast totalling 45 special guests for a free concert series of nine gigs.

I’ve been very fortunate in my career really to have seen many, many memorable nights but I suppose, off the top of my head for me personally seeing Joe Strummer play there with the mescaleros the year before he died

With an illustrious history of being the longest running popular music venue in the world, the 100 Club is perhaps most famed for its varied bills and democratic approach to music, and in homage, a huge range of artists have been curated to perform the intimate live shows. After a year of Converse Gigs at 100 Club, their monthly music series with the likes of The Rapture, Gorillaz Sound System, James Murphy, Ghostpoet and Graham Coxon, they'll be continuing to bring to the spotlight new and also established acts for one-off special performances. Here we speak to the club owner, Jeff Horton about his favourite memories over the illustrious years...

Dazed Digital: What have been the most memorable music moments throughout the years, while you’ve been working there?
Jeff Horton:
I get asked that question an awful lot and that is a really difficult question to answer because I’ve been very fortunate in my career really to have seen many, many memorable nights but I suppose, off the top of my head for me personally seeing Joe Strummer play there with the mescaleros the year before he died. Joe was a huge hero of mine in any art form really I mean, obviously I’ve got a love of music of sport, of cinema and whatever-any of those genres; Joe was my absolute idol so actually seeing Joe and getting to meet him was amazing.

DD: Can you tell us more about meeting him?
Jeff Horton:
Well, I remember I was absolutely bricking it, which is unlike me. I’ve met so many musicians I just kind of take it in my stride really but meeting Joe I was shaking like a leaf. I just thought, there was an opportunity where he was walking across the club and I thought ‘I’ve got to go over and say hello to him, I’ve just got to’ and I did and he was absolutely wonderful and we ended up sitting down and having a cup of tea together and a long chat about his days in the Clash and how he was doing this show. He was actually doing it for a lifetime achievement award for Q I think, I can’t remember now.

And to meet somebody that you have always regarded so highly and for them to be as fantastic as you hoped they would be has got to be one of my highlights and actually, the band were amazing that night. It was a brilliant gig and there’s some footage of part of it on Youtube and its just a wonderful five minutes or so of footage with Joe in the club and its just one of the best things ever it really is good you should check it out.

The REPRESENT music series will also be available through live streaming via the Converse Facebook page. For more information on artist line-ups, free tickets and live streaming see www.converse.co.uk/represent