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LORE Video Premiere: Midnight Sun

The mysterious new electronic producer presents his new video here, blurring the boundaries between genres and traditional sounds

New electronic producer 'Lore' is using music to explore the boundaries between overlapping genres and the depths of mythology. Created in reaction to a 'climate of lies and a desperate economy', Lore was born as something truthful and honest after the development of four years of unreleased material. We first heard his distinctive sound when it arrived in the form of a no-budget self-made music video, introducing dark and emotive electronic noises, now followed by his latest track you can watch the video for here. 

I want to challenge people's expectations about music and genres by blurring the lines and letting go of the fear of fitting somewhere outside the box, of feeling like you have to conform to a particular ideal. It's a philosophy that I extend beyond my music

WHAT's...

…the story behind your name?

I've been writing music for over five years now but it wasn't until recently that I really felt ready to get it out there, and I wanted to pick a name that had relevance to what I was doing. I have very broad musical tastes and I realised I was progressively mixing more and more influences into my own material the more I expanded my knowledge. I was fuelling my ideas through experience and research while creating my own mythology, so I consciously decided to explore the lore of different genres and expand and subvert musical conventions into something very personal to myself. I want to challenge people's expectations about music and genres by blurring the lines and letting go of the fear of fitting somewhere outside the box, of feeling like you have to conform to a particular ideal. It's a philosophy that I extend beyond my music.

...the main source of your musical inspirations?
I like to keep things spontaneous and truthful. My mood and my emotions inspire me primarily. I let my inner voice speak when I'm creating something.

...are you listening to now?
At the moment I'm listening to some new material from Xiu Xiu, the new album by Cloud Nothings and The Weeknd. I'm also completely obsessed with this mixtape by a London-based producer, Evian Christ.

... your favourite sound?
As a long-time guitar player I'd have to say the sound of a guitar.

...your worst fashion secret?
If I told you it wouldn't be a secret.

...your favourite website?
Apart from Dazed Digital I would have to say Cokemachineglow.com, they feature a lot of great music that I particularly enjoy, and the subheadings for all their album reviews are often hilarious.

...your favourite music label?
4AD or Jagjaguwar because they've got a lot of my favourite artists on their rosters, old and new, so to me they're two labels that have really kept up a consistently high quality of output over a long period of time.

...your worst vice?
I talk too much.

...at the top of your hit/shit list?
Top of my hit list right now is St. Vincent, I think Annie Clark's music is absolutely inspired and her recent videos have been fantastic, plus she's great live. I don't really have a shit list as I don't like to shit on anyone else's parade.

How would you describe your work?
I try to let my work speak for itself, I wouldn't label it stylistically because it's a hybrid of so many different genres. I think what I would describe my work as most simply is an honest expression of myself and my own way of reaching out to the world on a very personal level. It's nice to feel like you're not alone, and I think what I try and do through my music is exorcise and explore my own personal demons which gives me a sense of catharsis and extend that reassurance and hopefully provide some kind of uplift to people who are like me and who are introspective and always searching for answers where there might be none.

What are you working on right now?
I've got over five years of material I've written which I'm going to pick through and produce to a new standard. I was only taught production last year and now that I can produce on my own I feel like I've gained a super power. I'm making new music all the time and it's great to be able to get it out there so quickly for people to listen to.

Lore Twitter

CREDITS
Film by The Au Agency