We speak to the head honcho of the Parisian electro label before they bring down their all-star team out in full force this Saturday
Set to play Chew The Fat at South London's Cable this Saturday, Parisian label and collective Youngunz will be bringing down their banging electro roster with the likes of French Fries, Bambounou, Manaré, Piu Piu and head honcho Guillaume Le Donche. Having made their name off their eclectic group of enegetic young producers and DJs, they've been invited down to host Room 2 at the superclub, whilst the main room will see Zinc headlining, alongside MJ Cole, Foamo, Greenmoney, Hot City, Marco Del Horno B2B with Last Japan, MI&U, and JZOOMBA play.
Dazed Digital: How do you find and/or pick your artists involved?
Youngunz: Actually we created the label around four artists who were French Fries, Manaré, Lazy Flow, Digikid 84 and Alan Gay, at this period we wanted a really eclectic roster for booking especially then we signed Bambounou who was a good friend of Valentino (French Fries) and he brought some fresh sounds and a really original vision of dance music. After we asked for a remix from two brothers from New Zealand "Chaos in the CBD" and we fell in love with the productions and the guys so that was immediately a reason to work with them - and now we work on Piu Piu, a family project: Giuletta (Valentio's sister) sings on French Fries and Bambounou's productions, sweet as hell. It's all about networking and meetings. I receive a lot of demos each day and I try to listen everything but our main discoveries are around us, actually there are so many good young producers around, we have to keep an eye on them.
DD: Is there something in common that runs through all your signings or a sound you’re looking for?
Youngunz: Not really, I'm looking for something new of course, and especially more 'emotional' than 'sensational', while I'm listening to a track I want to feel something stronger than just an envy to dance. I think you can make people dance and also touch their hearts and their brains.
DD: Why did you start Youngunz?
Youngunz: So I created Youngunz in early 2010 as an answer to a total lack of structure for young producers/DJs/musicians in Paris - the main idea was to found a 360° company which integrates a record label (production/publishing) and a booking/management agency to take care of all steps of the artists' development. I worked for La Clique and especially for The Regine (Club/ Paris) as an AD assistant with Jean Nipon and each time we booked talented young DJs for warm-ups, I was seriously depressed to see they didn't get any staff around them! So finally I think I helped myself because my brain is a bit more quiet now.
DD: How do you feel your sound has changed or progressed over time?
Youngunz: Our sound evolves day-by-day. I can't talk about changes but rather an evolution. Our artists have travelled a lot in the last few years and I think our sound is fed from trips, the people we meet, new vibes and many factors. Their technique evolves too so I guess our sound is now more clever, more mature.
DD: How would you describe your sound?
Youngunz: I prefer to play it loud than describe it, definitely. I think it's a mix between all kinds of ghetto and bass music, the last two EPs were really different. In an experimental organic way, a bit dark and some deep house on Bambounou's 'Alpha EP' whilst 'The Moving Image EP' from Chaos in the CBD is really sweet and romantic almost melancholic but still groovy. I think the groove is the most important thing in our sound.
DD: What are you most excited about next?
Youngunz: I hope we'll release something from Piu Piu around October, a lot of things are coming this year as the next EPs from Manaré and Lazy Flow, our 2nd Birthday in November with big (and small) events, a compilation with exclusive tracks from all the artists from the label and some newcomers, a lot of gigs and Tours (USA, Oz). We're still releasing our collaboration with Burn/Coca-Cola (videos, exhibitions, adverts, events). Some new artists and new collaborations are coming soon, stay tuned.
Catch Youngunz this Saturday 27th August: 10pm - 6am, Cable, London