Pin It

Prada's Minimal Baroque

Honing the use of bold curves and bright colours, Prada blends the boundaries of high fashion and art

Prada has set out to push the boundaries between high fashion and art by asking three illustrators (Ivo Bisignano, Marcela Gutierrez and Andrea Tarella) to interpret the Minimal-Baroque collection of sunglasses from the Spring Summer 2011 womenswear collection in a series of drawings to be used as part of this season's campaign. Taking inspiration from the carnival themed catwalk show, the resulting images interchange models for glamorous dogs and eagles that complement the Baroque style of the sunglasses. The highly unique designs use bold curves and bright colour combinations to create a style that is at once over-the-top yet also sleek and restrained. We spoke to one of the illustrators, Ivo Bisignano.

Dazed Digital: How did you end up working with Prada?
Ivo Bisignano:
I took part in the Prada Swing Manga competition.
DD: Who have you worked for before? And what is your background in art/fashion?
Ivo Bisignano:
I worked for different fashion magazines as an illustrator. I studied architecture and therefore learnt about arts and an appreciation of beauty.

DD: What was your favourite part of the creation process for the project?
Ivo Bisignano:
The planning stages and ideas development are my favourite parts of the creation process.