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Club Monaco at Browns

The new campaign for Club Monaco launches exclusively at the luxe boutique as shot by Ryan McGinley

This season, London luxury store Browns will be the exclusive European stockist for American brand Club Monaco, where they celebrated the arrival of the collections in store with an evening of postering via a guerilla marketing campaign. Selected ambassadors from the top of their fields in food, fashion and arts brought along a team of friends to send out to target a different areas of London to poster the area with the new Club Monaco campaign as shot by iconic American photographer Ryan McGinley featuring Lou Doillon and Tali Lennox. For each poster that is safely secured Browns and Club Monaco will give a donation to Too Many Women.

The partnership will be celebrated with a special kick-off event during London Fashion Week in February 2011. Browns, 27 South Molton St, London.