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Dr Marten's Exclusive

Dazed Digital presents the video shot for the new Dr. Marten's S/S11 collection featuring former Dazed coverstar Louis Simonen

Shot by photographer Jamie Morgan, the new S/S11 collection for iconic footwear label Dr. Marten's features models Louis Simonon and Phoenix Richmond. Bringing the 'Buffalo' creative movement shot the campaign, Morgan applied his strong cultural and brand understanding to a series of images for Dr. Martens centred on the brand's signature 3-eye shoe – The 1461. Along with the famous 1460 8-eye boot, this shoe is the foundation block of the Dr. Martens brand having been worn by workers for decades.

Simonen, who first appeared on the cover of Dazed & Confused - shot by Hedi Slimane and style by Nicola Formichetti, is the son of the bassist from The Clash and has been the face of Prada and H&M in the past - whilst paired with Richmond, the duo embody the brand’s contemporary voice, both as 'modern creative rebels' who are the true advocates of Dr. Martens.