Co-hosted by the British Fashion Council and acclaimed style writer Tim Blanks, the showroom was set up to promote British design talent during Paris Menswear Week
London's womenswear designers are, of course, solidly staged on the fashion industry's international platform. For years the city has been the point of reference for cutting edge and established talent that is well received on the catwalk and translates strongly into stores worldwide. While London has in the past been a hub for more formal menswear it is, in comparison, only relatively recently that forward thinking mens designers have been receiving similar interest.
Although this season will still only be the 11th edition of the dedicated MAN show at London Fashion Week, it is now essentially one of the highlights. The city's menswear designers are producing some of the most interesting, beautifully finished contemporary clothes seen internationally. While the world's editors may be beginning to focus on what London has to offer, there is still a long way to go in getting it industry established.
As a much needed tool to help London menswear receive the recognition it deserves, the second instalment of LONDON showROOMS MEN set up in Paris from the 22nd - 25th of January. “LONDON showROOMS in Paris has been successfully running for five seasons. Extending this to some of the best emerging menswear talent in the UK, for the second season, is very exciting. It takes some of the highlights of menswear day into the international calender. "It's a great opportunity for the promotion of emerging British designers to the international menswear buyers and press,” says Caroline Rush, CEO of the British Fashion Council.
Highlighting 18 leading emerging designers, the event showcases the diverse talent the city has to offer. Installations include those whose designs are already beginning to make their way across the water with J.W Anderson, Lou Dalton, Tim Soar and E. Tautz's nod to the city's tailoring history. Christopher Shannon, Christopher Raeburn and Katie Eary bring their take on British street style, Nazir Mazhar shows his super creative accessories and Dr. Noki's NHS provides a great example of what can be done with sustainability in mind.
“London's menswear is enjoying a return to prominence and the mens day has reached bursting point, but the timing of the London shows, in regards to buyers schedules, has always been tricky. The solution was to take the best of the city's emerging menswear to Paris and now the Showrooms are starting to feel like an important part of Paris's menswear showcase,” says Patrick Grant of E. Tautz.
With menswear designers in London providing a fresh take on the city's style-led history, from the suits of Saville Row to the creativity of its street style, the BFC's Showrooms is an essential platform. It takes emerging designers and profiles them, gains them recognition and hopefully means this new generation can continue to grow, evolve and establish.