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Emporio Armani/Reebok EasyTone

The Italian label teams up with the iconic sports brand for 1,111 pairs of a new limited edition trainer

Sport and fashion go hand in hand these days. Much of the credit must go to all-star collaborations such as this one between the Italian fashion giant Emporio Armani and the classic sportswear brand Reebok. Must customers recognize the problem of finding stylish yet functional clothing and accessories. The now established relationship between the two brands have, for Autumn Winter 2010, produced a new Limited Edition EasyTone shoe.

Having already amassed both commercial and critical acclaim, the newly refined interpretation of the EasyTone shoe will be strictly limited to 1,111 pairs at selected Emporio Armani stores worldwide and online via Emporio Armani from November. Coming with three different coloured laces in red, silver and black to allow for customisation, the EA/Reebok EasyTone is designed to tone and strengthen key leg and butt muscles with every step, and is the first ever toning shoe by a leading fashion house to incorporate Reebok’s Balance Ball™-inspired pods with Moving Air Technology in the sole of the shoe.

Sleek, modern design lines are paired with a modern black upper, alongside fully bonded upper overlay construction and crocodile-inspired detailing. This attention to detail have brought substantial celebrity attention, and Emporio Armani/Reebok today counts Helena Christensen and Bar Refaeli, among others, as loyal customers. Reduced abrasion and optimized comfort is ensured through flat seam inner lining. The introduction of the new Limited Edition EasyTone shoe designed by Giorgio Armani is a premium addition to the A/W10 Collection.

Available in stores globally from November 15 2010