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Inflate Fashion Shoot: Behind-the-Scenes

The Dazed October issue shoot by Robbie Spencer, Gary Card and photographer Anthony Maule

Styled by Dazed Senior Menswear Editor Robbie Spencer, the brief for the new Inflate shoot for Dazed & Confused was inspired by Comme des Garcons A/W10 collection: the team cushioned up models and deconstructed silhouettes in true Comme spirit. Pivotal to the proceedings were set designer Gary Card, who is here exclusively showcasing his sketches from the shoot. He said of the event, "I pitied the poor models who had to go through the horrible ordeal that was our shoot, listening to them struggling to breath was particularly difficult. It didn't stop us though, we carried on torturing them till 3 in the morning!"


Photography Anthony Maule
Robbie Spencer
Hair Christian Eberhard at Jed oot
Make-up Lloyd Simmonds at Agency Carole
Set Design
Andrea Cellerino
Prop Design Gary Card
Models Jack at Select, Kathleen at One Management, Ross at Premier
Photographic Assistants Rob Low, Ed Singleton, Lindsay Watson, Victoria Mortimer
Styling Assistants Elizabeth Fraser-Bell, Anastasia Patellis, Jo Williams
Set Design Assistant Sarianne Plaisant
Prop Assistants Henderson McCue, Derek Martin, Ollie Tong
Digital Operator David Beech

1. Ross wears suit by Alexander McQueen; leather arm and leg cuffs by Una Burke; bullet and woven belts stylist's own

2. Kathleen wears knitted jumper by JW Anderson; Padded jacket worn underneath by Jil Sander; fat suit from National Theatre Costume Hire

3. Kathleen wears dress by Comme des Garcons; tartan shirt worn underneath by Fullcircle; tartan shirt worn around waist by J Lindeberg; skirt worn underneath by 55DSL; trousers by JW Anderson; boots by Dunhill; woven and elastic belts stylist's own

4. Kathleen wears jacket by Comme des Garcons; trousers by Pringle of Scotland

5. Kathleen wears grey coat by Lacoste; duvet worn around from Brick Lane market; tights by Wolford; padded lace accessories made for Dazed & Confused by JW Anderson and Gary Card

6. Ross wears shirt by Dior Homme; padded jumpsuit courtesy of Walter van Beirendonck Archive

7. Jack wears fur coat by Vivienne Westwood Man; sleeveless puffer jacket by Rick Owens; gold top worn underneath by Lanvin; trousers by Chanel; boots by Dunhill; scarf by True Religion; belt by Nicolas Andreas Taralis

8. Jack wears jacket by Comme des Garcons; sleeveless hooded jacket worn underneath by Freesoul; trousers by Gareth Pugh; belt by Nicolas Andreas Taralis; grey woven belt stylist's own; gloves by Lanvin

9. Jack wears latex coat by Patrik Ervell; puffa jacket worn underneath by Louis Vuitton; silver jacket worn underneath by Calvin Klein; black wind sheeter tied around waist by Viridi-Anne; tartan scarf worn as skirt by JW Anderson; pattern scarf worn underneath by Trussardi 1911; trousers by Lanvin; mask from House of Harlot

10. Jack wears blue and white knitted cardigan by G-Star RAW; grey jumper worn underneath by Farah; patchwork waistcoat custom made for Dazed & Confused by JW Anderson; coat worn around waist by Burberry Prorsum; trousers by Alexander McQueen; knitted collar by Prada; belt stylist's own