Adidas SLVR introduce their newly released film to coincide with their S/S 2010 campaign whilst relaunching their website to reflect the clean and contemporary aesthetic of the SLVR Label. Based on the idea Sport is everywhere, and that sportswear is an element of daily life, the adidas SLVR campaign for Spring/Summer 2010 introduces a cast of world class athletes, bringing contemporary sports stars to the front and celebrating Adidas’ history of athleticism, elegance, and ingenuity.
The film focuses on five athletes, shot off-court in a contemporary urban setting. The cast includes Croatian high jumper Blanka Vlašić, Slovakian tennis player Daniela Hantuchová, Dutch footballer Robin van Persie, and Chilean tennis player Fernando González.
Video by Theo Stanley Creative Direction by Pietschlim