Photography Hatnim LeeFashion / SS27Fashion / SS27Eckhaus Latta SS27 was for the sexy luddites‘Does she even own a computer?’: This season, the bi-coastal label gave its unpretentious take on throwback American prepShareLink copied ✔️September 14, 2026September 14, 2026Text Isabel Bekele Photography Hatnim Lee Eckhaus Latta SS27 “Does she even own a computer?” Once considered an insult, the quip was now posited as a compliment by Eckhaus Latta in its SS27 show notes last Friday (September 11). The bi-coastal label – founded by former Rhode Island School of Design classmates Mike Eckhaus and Zoe Latta – has a long history of making clothes for art school kids and the downtown set. Including several looks from their recent J. Crew collaboration, it’s perhaps no surprise that there was an air of old-school preppiness to the collection, including collared cardigans, striped rugby shirts and chunky fisherman knits. But rather than coming off as stiff and buttoned up, the new pieces felt as relaxed, tactile and wearable as the label’s previous output. There was no shortage of skin-bearing moments, though, with mesh dresses, sheer skirts and bare chests all appearing on the runway. “It feels good to sweat in order to sweat again,” was the suggestive aside from the label’s show notes. But if the schoolboy ensembles and sheer styles didn’t make it clear enough, Eckhaus Latta is staying playful with their designs, something that was also made obvious by the fashion show hijinks. Upon sitting, guests were given an envelope that was not to be opened until laughter was heard. Inside the envelope, it turned out, was confetti for tossing at the models as they walked by. As for the show’s end? That was signalled by none other than a troupe of acapella singers, a finale that felt in line with the overall message of the collection: fashion can still be fun. Scroll through the gallery at the top of the page for the entire SS27 collection Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 30,000+ creatives from around the world.TrendingIt’s primetime to buy A24’s Robert Pattinson T-shirtThe production company has teamed up with streetwear label Farmer’s Daughter for a Primetime collaboration. Plus: all the fashion news you missed this week Fashion G-STARFashionCharlotte de Witte makes a revolutionary statement in G-STAR’s new campaignUnder ArmourFashionHow friends turn from strangers to found family in sun-soaked MarseilleFashionSeán McGirr, McQueen and fashion’s ‘rotten heart’FashionAngela Hill shares her August Barron SS27 photo diaryMusic5 must-read books about electronic musicArt & PhotographyThese photographers offer new visions of life in the SWANA region SelfridgesFashionSelfridges launch a young creatives open call in partnership with DazedFashionFetish photographer Eric Kroll captures the hottest looks of the seasonEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy