That Prada was fluent in the language of fashion has been set in stone for a long time. Not many speaks beauty with such ease as Miuccia Prada. Her limited edition Pradalphabet t-shirt collection - in collaboration with Paris art and design partnership M/M - therefore makes complete sense. Customizing the legendary Prada logo by adding an M to it, the collector's edition range comes in a cloth-covered archive box, also containing an essay by Italian writer Federico Nicolao. As if their intellectual credibility needed a boost. “When we were commissioned to design t-shirts for Prada, we thought that the beauty in buying one is to own a souvenir of a place, a person or an event", Mathias Augustyniak and Michael Amzalag, AKA M/M, says.
Working with the alphabet and letters is a long-standing interest of M/M, having already developed 50 different typefaces. "In theory, buying a Prada t-shirt, adorned with its logo, is like getting a souvenir of the peculiar world offered by this brand", the M/M team reasons. Every single word in the Pradalphabet is designed as architecture, and as much as all its letters are individually drawn up, they are inter-linked by M/M. "We’ve designed a series of 5 t-shirts decorated each with a letter on the front and the Prada-M logo on the back, each one is our totally subjective vision of the Prada world". A special made-to-order service also exists, if you'd ever wanted your own name spelled out on a Prada t-shirt.